The Brazillian Blowout is a revolutionary process that softens, shines and straightens hair
Of the many beauty and fashion trends imported from Brazil into the US, few have been as successful as the Brazilian Blowout. Hailed by celebrities (Nicole Richie swears by it on her blog) as a life-changing treatment, the procedure is suitable for any type of hair and is reasonably priced.

By creating a protective layer of keratin (a fibrous protein that makes up 85% of the human hair structure), the Brazilian Blowout in fact improves the condition of the hair and retains the natural volume and body. Based on a proprietary formula, the method softens the curls and waves by smoothing the cuticle (the outermost layer of the hair strand), eliminating frizz and creating a radiant, natural-looking shine.

The treatment takes about 2 hours, it's effective with virtually any hair type (thin, thick, dry, dyed, etc.) and lasts as long as 3 months with the use of proper aftercare products.

The Brazillian Blow out is...
Quick - It is much easier to schedule for you and your customers. On average, the treatment takes one stylist only two hours. Affordable - It brings the price of silky straight hair to a reasonable level, expanding your customer-base while remaining an upscale process. - Universal - It can be used on dyed or highlighted hair. In fact, it can be used on any type of hair. - Gentle - It is NOT meant to be permanent and it DOES require redoing approximately every 3 months. That is why you can leave it on the client's hair and walk away if you have to. That is why you can use it on children. That is why it blends with the natural growth of hair. - Natural -It does NOT use strong chemicals to open and close the hair cuticle in an effort to straighten it, "breaking the bones" of the hair shaft. Keratin is a natural substance which comprises approximately 88% of your hair. - Healthy- It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair.

-Easy - Begin with a shampoo designed to open the cuticle. Saturate the hair with the product (an average of 3 ounces). Blow dry. Iron small bunches of hair close to the scalp with a lower heat. Iron the entire head with a high heat to seal in the keratin. - Simple - Do NOT wet, wash or put anything into the hair for FOUR days. After that shampoo and condition with any product NOT containing sodium chloride, which strips the keratin from the hair. client said: "I'm so happy I don't need my therapist anymore!"· Go - Simply Amazing - The results speak for themselves. As one od for anyone who has hair.

Keratin Smoothing Treatment
(Also called the Brazilian Blowout, keratin straightening or BKT) is a method of temporarily straightening hair and adding a tremendous amount of shine by sealing the hair with a special liquid keratin solution with a flat iron.
The Brazilian Keratin Treatment is a long-term blow dry for hair that lasts about three months. Pioneered in Brazil, the Brazilian Keratin Treatment is able to be performed on all types of chemically treated hair (bleached, hi-lights, coloured, permed, relaxed or previously straightened). It is used on frizzy, damaged, unhealthy, dull and mistreated hair.

The system will eliminate frizz, unruly curls and waves without making it too flat.  Straightening irons are used to close the product into the hair cuticle.  The treatment gradually washes out over time.

Treatments last around 10–12 weeks and repeating the treatment every few months will allow re-treatment of the new growth. This system does not guarantee completely straight hair. It can relax between 50 and 90 percent of the curl depending on texture, if done correctly and reduces the time spent on styling drastically.

Brazillian Blowout FAQs
The Brazilian Blowout™ (BB) is the only smoothing treatment with ZERO downtime, that means no three day wait to wash your hair like with the keratin based treatments! The minute you leave the salon with your BB, you are good to go. The main question I have been asked about my Brazilian Blowout, is if it damaged my hair, but it is the exact opposite–it seemed to improve the health of my hair, totally eliminated the frizz and added shine. It just adds a protective protein layer around each hair strand. And BB are cumulative, so your hair’s condition will improve with each treatment. So now I am totally hooked, as are celebs like Ashley Tisdale, Nicole Richie, Stephanie Pratt, Rachel McAdams, Jen Aniston, Halle Berry, Salma Hayek… The list goes on!

Check out these FAQs for everything you want to know about the BB;
Q. Who is the best candidate for the Brazilian Blowout?
A. It has been our experience, that good candidates for the Brazilian Blowout are anyone who has frizzy, damaged or processed hair. We have performed the treatment on every hair type (fine/course/frizzy, curly), as well as hair that has been permed, Japanese straightened and extensions. In doing so, we have found that with proper communication and a well considered application, everyone can benefit from the Brazilian Blowout smoothing treatment.

Q. What kind of look will you get from the Brazilian Blowout?
A. The hair will be left totally frizz-free, shiny, effortlessly manageable and with plenty of body and bounce. There will still be the option to wear hair curly/wavy (depending on the hair type) and the freedom to blow dry hair smooth and straight in a fraction of the time invested prior to receiving the treatment.

Q. Can I still receive a Brazilian Blowout if I have highlights and/or color?
A. Yes, the Brazilian Blowout will actually improve the health of color-treated/highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.

Q. Is the Brazilian Blowout going to make my hair straight?
A. If your hair is wavy, the Brazilian Blowout will make your hair appear naturally straight and healthy. If your hair is very curly, it will minimize frizz while enhancing the appearance of the natural wave/curl. If you have straight, frizzy hair, this treatment will eliminate frizz and promote radiant shine.

Q. How long does the Brazilian Blowout last?
A. The Brazilian Blowout will last for 10-12 weeks if the Acai After-Care Maintenance product line is used. The Brazilian Blowout is a cumulative treatment, in that the more you receive it, the healthier the hair will be and the longer the result will last.

Q. Can you apply the Brazilian Blowout directly on top of other relaxers and strengtheners?
A. Yes. The Brazilian Blowout actually works best on chemically treated hair, and helps to improve the hairs condition by fortifying each strand with essential amino acids. The Brazilian Blowout works great directly on top of a relaxer. Perform the relaxer first, Brazilian Blowout next, and then neutralize at the very end of both treatments. The Brazilian Blowout is great to perform when someone is trying to move away from having relaxers or Japanese straighteners.  It puts movement back into the hair, allowing the hair to look its best.

Q. Will my hair lose volume if I receive the Brazilian Blowout?
A. No, your hair will not lose volume as a result of receiving the Brazilian Blowout. Your hair will maintain its natural volume and you will still receive great bend and memory when blow-drying and/or using a curling iron.

Q. Will my hair return to its original state after the Brazilian Blowout treatment has completed its life cycle?
A. Yes, the hair will revert to its original state once the Brazilian Blowout treatment has completed its life cycle of 10-12 weeks, however, the condition of the hair will actually improve as a result of the fortifying and conditioning nature of the product.

Q. Can you color your hair the same day you receive a Brazilian Blowout?
A. Yes, however, you must color your hair prior to having the Brazilian Blowout smoothing treatment. If you are coloring hair dark brunette or red, you will want to color the hair a shade darker than you otherwise would, as the hair color will experience fading during the Brazilian Blowout treatment.

Q. Can you swim in the pool or ocean after you have the Brazilian Blowout treatment?
A. Yes, you can swim in either the pool or the ocean after you receive the Brazilian Blowout treatment, however, the treatment may be slightly compromised if you swim on a regular basis. We recommend that you apply the Brazilian Blowout Smoothing Serum on the hair prior to swimming in order to act as a protective barrier to maintain the smoothest possible result for the longest period of time.

Q. How soon can you touch up your color after you receive the Brazilian Blowout Treatment?
A. You should wait at least two weeks to administer color to the hair after you receive the Brazilian Blowout, as the color will not deposit as effectively with the protein protective layer provided by the smoothing treatment. If you need to touch up color/roots in between treatments, this is ok, as the hair being touched up is new growth and does not have the treatment on it. If you need to highlight or pull the full color through the entire head of hair, make sure you use the Brazilian Blowout masque at least once or twice a week to fortify the treatment back into the hair.

Q. How soon can I wash my hair after the Brazilian Blowout treatment?
A. You can wash your hair immediately after the Brazilian Blowout treatment, or as you would normally.

Q. Can I receive the Brazilian Blowout if I have over-processed blonde hair? What if my hair is platinum blonde?
A. It is important for every stylist to assess the condition of the client’s hair to make sure it is in a healthy enough state to apply extreme heat through the use of a flat iron. If it is felt that the hair is in questionable condition, the recommendation is to turn the flat iron down from 450 degrees to approximately 380-420. The stylist will have to determine the appropriate amount of heat to apply.

Q. Can you perform a Brazilian Blowout on extensions?
A. Yes, the Brazilian Blowout performs perfectly on hair extensions. It would be best for the stylist to perform the Brazilian Blowout separately on the extensions prior to putting them into the hair. If you wish to perform the treatment on extensions that are already in the hair, the stylist will need to be extremely careful when applying the solution to the bonded area. Brazilian Blowout solution acts as a conditioning agent, and may create slip resulting in the extensions separating from the hair. If the stylist is careful and works to first separate the extension hair from the client’s own hair, a great result can be achieved.

Q. Can I receive a Brazilian Blowout if I am pregnant or breastfeeding?
A. There have been no clinical tests performed on the safety of performing the Brazilian Blowout on pregnant women or women who are breastfeeding. As a result, we do advise against pregnant or breastfeeding women receiving the Brazilian Blowout treatment.

Q. How soon can I receive a Brazilian Blowout treatment after I receive my first treatment?
A. The Brazilian Blowout is just like a conditioning treatment, so you will not harm the hair by performing them too soon or too much, however, please remember that you can only fill the cuticle to its capacity. If a client wants to come back for another treatment, or it did not take to he hair the way it should have, you can have the client come back in 10 days following the first treatment.

Q. What is the active chemical in the Brazilian Blowout solution that makes it work so well?
A. This is a proprietary system that we are currently in the process of patenting. This treatment is 100% salon safe. What makes the Brazilian Blowout treatment effective is our use of the Super Nutrient Complex in conjunction with a proprietary polymer system. This combination is what rounds the follicle, smooths the cuticle and repairs any preexisting damage.